Cipla’s Social Media Policy Awareness Campaign

Cipla 2017

The Brief

To make employees aware of Cipla’s Social Media Policy.

Our Approach

SIMON SAYS!
An instructional approach like the game ‘Simon Says’, where one person gives the instruction and others have to follow it. In every creative, SIMON will be represented by different individuals. The leader will convey one/two aspects of the Standards & Procedures and Guidelines of the Social Media Management Policy.

Creative Idea

Since we were all affected equally, it led us to the idea that preventive behavioral practices would be critical to winning the fight against the virus. This fight would be won when individuals altered their mindset so that everyone would benefit. The creative idea was designed through sustained reminders, clear & pin-point messaging and self-questioning thought. REMIND YOURSELF… DO I?

Campaign Outcome

The campaign created a habitual change because of the simple and direct single proposition: the reminder to “DO I?” One of the biggest contributors to the pandemic was anxiety and stress, compounded by over information and way too much medical informative material. Therefore, our simple ‘CALL TO ACTION’ reminder worked.

Next Project

A Wellness Campaign for Employees & Associates