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Creating Engaging Video Content and the Importance of Video Marketing

Introduction Video marketing has become an indispensable tool for modern brands looking to connect with their audiences, build brand awareness, and drive engagement. The rise of social media platforms and the increasing consumption of video content have made it clear that video is a powerful medium for storytelling and marketing. This article explores the best […]
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How to Create an Effective Content Marketing Strategy

Introduction Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. In today’s digital landscape, content marketing is crucial for building brand awareness, engaging with your audience, and driving sales. Understanding Your Audience Before […]
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Sustainability: Whales & their Contributions

Ever wondered how these majestic beings contribute to the planet, just by being their majestic selves? Ever thought of the consequences their decline would have on the environment? Whales form symbiotic relationships with a lot of marine organisms and circulate nutrients and gases throughout water bodies, mainly through their fecal plumes, urine, sloughed skin, and […]
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Top Digital Marketing Trends in 2024

Introduction Digital marketing is an ever-evolving field, with new trends and technologies emerging each year. As we move further into 2024, staying updated on these trends is crucial for businesses looking to maintain a competitive edge. This article explores the top digital marketing trends that are set to dominate the landscape in 2024, providing insights […]
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The Importance of a Strong Brand Identity

What led you into design? The Importance of a Strong Brand Identity Introduction In the competitive business landscape, a strong brand identity is more than just a logo or a catchy slogan. It encompasses the entire essence of a company, influencing how customers perceive and connect with the brand. A robust brand identity not only […]
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The Planet: Can we eat Money?

This is what an ancestor quoted for mankind’s future: But what if we can recreate a world where  What if for the first time in the history of mankind, we take a proverb as an inspiration to cease exploitation of our planet and its resources?  What if we instead reverse our actions as mankind to […]