Our Approach
Recognizing the value of employee engagement and the importance of preserving corporate history, our team devised a strategy that would resonate deeply with Cipla’s employees. We aimed to create a sense of pride and ownership among employees, encouraging them to actively participate in building the company’s archives. Our approach involved crafting a compelling narrative and leveraging multiple channels to reach out to the employees.
Creative Idea
"YOUR LEGACY, OUR HISTORY." The campaign centered around the idea that each employee’s contribution is a vital part of Cipla’s story. We designed visually appealing graphic images and engaging content that highlighted the significance of preserving historical artifacts. Through emails, intranet postings, and social media, we communicated the message that every piece of history contributed would help create a comprehensive and rich archive that future generations could learn from and be inspired by.
