Our Approach
Understanding the profound impact that Cipla's core value has on both its employees and the communities it serves, we sought to design a campaign that would be both inspirational and personal. Our approach involved crafting a series of mailers that would not only highlight Cipla's achievements but also resonate emotionally with employees, reinforcing the importance of "Caring for Life" in their daily work.
Our Approach
Understanding the profound impact that Cipla's core value has on both its employees and the communities it serves, we sought to design a campaign that would be both inspirational and personal. Our approach involved crafting a series of mailers that would not only highlight Cipla's achievements but also resonate emotionally with employees, reinforcing the importance of "Caring for Life" in their daily work.
Creative Idea
"LIFE IN EVERY MOMENT." The creative concept was built around the idea that Cipla’s dedication to "Caring for Life" is reflected in every action, every decision, and every product they bring to the world. The mailers were designed to showcase real stories from Cipla employees and patients whose lives had been positively impacted by the company’s work. Each mailer was a visual and narrative celebration of these stories, emphasizing the tangible effects of Cipla’s core values on people’s lives.
