Cipla sought to enrich its historical archives by inviting employees to contribute photographs, special media, 3-dimensional objects, sales literature, media monitoring materials, R&D journals, and books. The objective was to preserve the company’s rich heritage and history through diverse contributions from its workforce.
Our Approach
Recognizing the value of employee engagement and the importance of preserving corporate history, our team devised a strategy that would resonate deeply with Cipla’s employees. We aimed to create a sense of pride and ownership among employees, encouraging them to actively participate in building the company’s archives. Our approach involved crafting a compelling narrative and leveraging multiple channels to reach out to the employees.
Creative Idea
"YOUR LEGACY, OUR HISTORY." The campaign centered around the idea that each employee’s contribution is a vital part of Cipla’s story. We designed visually appealing graphic images and engaging content that highlighted the significance of preserving historical artifacts. Through emails, intranet postings, and social media, we communicated the message that every piece of history contributed would help create a comprehensive and rich archive that future generations could learn from and be inspired by.
Campaign Outcome
The campaign received an enthusiastic response from Cipla employees. Within the first month, over 200 employees contributed various items to the archives, including rare photographs, special media, unique 3-dimensional objects, historical sales literature, media monitoring materials, R&D journals, and books. This influx of materials significantly enriched Cipla’s historical collection, providing a more comprehensive view of the company’s legacy. Employee surveys indicated that 85% felt a deeper connection to the company’s history and 78% expressed pride in contributing to the archives. The campaign not only succeeded in gathering valuable historical materials but also fostered a stronger sense of community and belonging among Cipla’s workforce.