Ensuring everyone’s safety during Covid- An Awareness Campaign for Employees & Associates
Henkel2020
The Brief
When the COVID-19 Pandemic led to unprecedented and unanticipated challenges, the brief for the Campaign was to create awareness about the procedures to be followed, as per WHO norms.
Creative Idea
We identified the need to reinforce the importance of preventive measures and practices in a sustained manner, to deal with the virus over the long run. We came up with a simple and clear approach: ‘Call to Action’.
