Our Approach
To effectively convey the urgency and importance of environmental responsibility, we developed a campaign strategy that combined powerful visuals with concise, thought-provoking messages. Our approach was centered around creating posters that would not only inform but also motivate employees to take tangible steps towards reducing their carbon footprint. The goal was to create a lasting impression that would lead to meaningful change.
Creative Idea
"LIFE IN EVERY MOMENT." The creative concept was built around the idea that Cipla’s dedication to "Caring for Life" is reflected in every action, every decision, and every product they bring to the world. The mailers were designed to showcase real stories from Cipla employees and patients whose lives had been positively impacted by the company’s work. Each mailer was a visual and narrative celebration of these stories, emphasizing the tangible effects of Cipla’s core values on people’s lives.
