What to Expect When You Hire a Video Agency: Timeline, Budget, Roles

So, you’ve decided to create a video—whether it’s for internal training, a product launch, or leadership communication. You know video is powerful, but what does the actual production process look like when you hire a professional agency?

Good question. Many clients come in excited, but unsure about timelines, costs, and who does what.

Let’s break it down—no jargon, no fluff, just clear expectations.

1. The Typical Timeline (Spoiler: It’s Not Just “Shoot and Done”)

Video production involves multiple phases, each requiring input and sign-off.

A standard corporate video (2–3 minutes) might take 3–6 weeks:

Discovery & Briefing (1–3 days)
We align on your goals, audience, key message, tone, and brand guidelines.
Script & Storyboard (4–7 days)
We write the script, plan the visuals, and get approvals.
Pre-Production (3–5 days)
This includes casting (if needed), scheduling, scouting, and prepping all logistics.
Production (1–2 days)
The actual shoot—can be done on-site or remotely, depending on scope.
Post-Production (7–10 days)
Editing, motion graphics, color grading, music, subtitles, voiceover (if required), and feedback loops.

📝 Pro tip: Approvals are often the biggest timeline killer. Fast feedback = faster delivery.

2. Budget: What Are You Paying For?

A good agency won’t just shoot video. You’re paying for strategy, talent, gear, editing, and project management.

Ballpark for corporate videos: ₹75K–₹3L+ depending on:

Script complexity
Number of shoot days
Animation or motion graphics needs
Voiceover talent or multilingual versions
Number of revisions

📝 Pro tip: Be clear about usage (internal, social, paid ads) up front—licensing and formats can affect pricing.

3. Roles & Responsibilities: Who Does What?

Here’s who’s typically involved when you work with a video agency like ours:

Role	Handled by Agency	Handled by Client
Creative Direction	✅ Yes	Optional feedback
Scriptwriting	✅ Yes	Input on key messages
Scheduling & Logistics	✅ Yes	Approvals for date/location
On-Camera Talent	Optional (if needed)	Client rep or provided by agency
Filming & Equipment	✅ Yes	–
Feedback & Review	✅ Yes (editing rounds)	Timely input required
Final Delivery	✅ Yes	–

📝 Pro tip: Assign a single point of contact from your team to streamline communication.

Final Thought: Clarity = Smooth Process

Hiring a video agency should make your life easier—not add confusion. When roles are clear, timelines are respected, and expectations are aligned, the result is not just a great video—it’s a great working experience.