Stories

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Using Video to Align Culture During Growth, Mergers, or Restructuring

Growth changes organizations. So do mergers.So does restructuring. New leadership enters. Teams expand. Processes evolve. Reporting structures shift. What once felt familiar can suddenly begin to feel fragmented. And in these moments, the biggest challenge is rarely operational. It’s cultural. Because when organizations change rapidly, communication gaps widen. Assumptions multiply. Employees begin filling uncertainty with […]
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How to Tell a 100-Year Brand Story Without Sounding Like a Museum

Longevity is powerful. But it comes with a challenge. When a brand has existed for decades—or over a century—its story risks being told like a timeline: dates, milestones, achievements, and legacy points neatly arranged. The result?A narrative that feels important, but distant.Informative, but not engaging. In other words: it starts to sound like a museum. […]
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How Video Reduces Organisational Noise Instead of Adding to It

Modern organizations don’t suffer from a lack of communication. They suffer from too much of it. Emails, chats, meetings, decks, announcements—information flows constantly. Yet despite this, alignment remains elusive. Messages get diluted, misinterpreted, or simply ignored. This is what we call organisational noise. And ironically, when not used correctly, video can add to that noise. […]
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How We Approach a Corporate Documentary from Day One

A corporate documentary doesn’t begin on shoot day. It doesn’t begin with a script either. It begins much earlier — with a simple but critical question:“What is this story really about?” At 72010 Network Pvt. Ltd., our approach to documentary filmmaking is not built around templates or formats. It’s built around understanding — of the […]
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Why Internal Videos Fail (And What Employees Actually Want to Watch)

Most internal videos fail. Not because of poor production quality.Not because employees “don’t like videos.”But because they are created with the wrong assumptions. In many organizations, internal communication videos are treated as a checkbox: A leadership message gets recorded A training module is produced A townhall is documented And then comes the familiar outcome:👉 Low […]
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Why Video Is Now a Boardroom Decision, Not a Marketing Tactic

For a long time, video lived comfortably within the marketing department. It was used for campaigns, product launches, and social media—often measured in views, clicks, and engagement. But that reality is changing. In 2026, video is no longer just a marketing tool.It has become a strategic business asset, and increasingly, a boardroom decision. The Shift: […]
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Documentary vs Commercial: Choosing the Right Video Format for Your Message

Not every story should be told the same way. Yet one of the most common questions brands face today is deceptively simple:Should this be a documentary or a commercial? Both formats are powerful. Both can move audiences. But they serve very different purposes, operate under different creative rules, and create very different kinds of impact. […]
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What It Takes to Meet History Channel’s Documentary Compliance Standards

Behind the Scenes of a 125-Year Story Told Right When a documentary airs on a global broadcaster like History Channel, the storytelling is only half the battle. The other half — often invisible to viewers — is compliance. As a production agency, navigating these requirements is where craft meets discipline. With our recent short documentary […]
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A Legacy on Screen: Our Short Documentary for Jeena Logistics Premieres on History Channel

Some stories deserve more than a corporate video.They deserve to be documented, preserved, and shared with the world. We’re proud to share that the full-length short documentary produced by 72010 Network Pvt. Ltd. for Jeena Logistics, commemorating their 125th anniversary, aired on the History Channel this evening. In addition to the television broadcast, the documentary […]
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Why Every Brand Should Think Like a Filmmaker

In a world where attention spans keep shrinking but content demands keep rising, the brands that win aren’t the ones posting the most—they’re the ones telling stories that feel cinematic. Thinking like a filmmaker isn’t about Hollywood budgets or dramatic slow-motion shots. It’s about adopting a filmmaker’s mindset: clarity, emotion, intention, and craft. Here’s why […]
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How to Optimize Your Videos for YouTube Search

YouTube isn’t just a video platform—it’s the second-largest search engine in the world. If your videos aren’t optimized for search, they’re invisible. Whether you’re publishing corporate explainers, thought-leadership content, product walkthroughs, or brand films, YouTube SEO determines whether your audience discovers your content or your competitors’. Here’s how to make sure your videos not only […]
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What to Expect When You Hire a Video Agency: Timeline, Budget, Roles

So, you’ve decided to create a video—whether it’s for internal training, a product launch, or leadership communication. You know video is powerful, but what does the actual production process look like when you hire a professional agency? Good question. Many clients come in excited, but unsure about timelines, costs, and who does what. Let’s break […]
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How to Align Video Content with Your Brand Identity

A brand isn’t just a logo or tagline—it’s a voice, a feeling, and a promise. Every video your company puts out, whether internal or external, adds to or subtracts from that brand. That’s why aligning your video content with your brand identity isn’t just smart—it’s essential. Whether you’re producing a training video, leadership message, product […]
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📊 2025 Video Marketing Trends That Will Shape Brand Strategy

Video isn’t just a piece of your marketing strategy anymore—it is the strategy. In 2025, businesses that treat video as a central pillar of communication will outperform those that treat it as an add-on. Here are the five key trends we’re seeing in video marketing this year—and how they can directly impact your brand strategy. […]
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How to Tell a Compelling Brand Story in Under 60 Seconds

In a world where attention spans are shrinking faster than ever, brands don’t have minutes to spare—they have seconds. And yet, a powerful story doesn’t need to be long. Some of the most impactful corporate videos tell a compelling brand story in under a minute. Here’s how to do it—and why it works. ⏱️ Why […]
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Creating Engaging Video Content and the Importance of Video Marketing

Introduction Video marketing has become an indispensable tool for modern brands looking to connect with their audiences, build brand awareness, and drive engagement. The rise of social media platforms and the increasing consumption of video content have made it clear that video is a powerful medium for storytelling and marketing. This article explores the best […]
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How to Create an Effective Content Marketing Strategy

Introduction Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience—and, ultimately, to drive profitable customer action. In today’s digital landscape, content marketing is crucial for building brand awareness, engaging with your audience, and driving sales. Understanding Your Audience Before […]
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Sustainability: Whales & their Contributions

Ever wondered how these majestic beings contribute to the planet, just by being their majestic selves? Ever thought of the consequences their decline would have on the environment? Whales form symbiotic relationships with a lot of marine organisms and circulate nutrients and gases throughout water bodies, mainly through their fecal plumes, urine, sloughed skin, and […]
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Top Digital Marketing Trends in 2024

Introduction Digital marketing is an ever-evolving field, with new trends and technologies emerging each year. As we move further into 2024, staying updated on these trends is crucial for businesses looking to maintain a competitive edge. This article explores the top digital marketing trends that are set to dominate the landscape in 2024, providing insights […]
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The Importance of a Strong Brand Identity

What led you into design? The Importance of a Strong Brand Identity Introduction In the competitive business landscape, a strong brand identity is more than just a logo or a catchy slogan. It encompasses the entire essence of a company, influencing how customers perceive and connect with the brand. A robust brand identity not only […]
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The Planet: Can we eat Money?

This is what an ancestor quoted for mankind’s future: But what if we can recreate a world where  What if for the first time in the history of mankind, we take a proverb as an inspiration to cease exploitation of our planet and its resources?  What if we instead reverse our actions as mankind to […]